Agenda - #smioforum

Friday, 18 September 2015
NATO Headquarters, Brussels, Belgium
NATO Public Diplomacy Division


08:30-09:00   Registration - Coffee - Networking
Event Moderator: Steven Mehringer

09:00-09:15   Welcome Address
09:15-10:00  Keynote Speech

An historic overview that touches upon the future of social media from a political/governmental perspective - Sean Gardner

10:00-10:45  Twitter and Facebook as lead platforms - Presentation

How can we get the best out of the leading social media platforms? - Brian Honigman

10:45-11:15  Coffee break
11:15-12:45   Best Practices from Government - Presentation & Panel Discussion

Social media practitioners from high-level organizations discuss how they use social media and what works and what doesn't for them. - UN, EU Parliament, NASA, CIA, NATO

13:00-14:00  Lunch
14:00-14:45  Social Media and Terrorism - Bridging Session

Social media is a game-changer for intelligence in a shifting security environment. - Elizabeth Oren


  • LinkedIn has changed from a recruitment platform to a real competitor for Facebook and Twitter - how can government best use this tool. - Eve Mayer
  • Great insights on the use of video on social media, video marketing and the latest technology, apps and viral trends. - Sunny Lenarduzzi
  • How to develop your own social media strategy. What elements should be contained within? How to create your social media strategic plans. - Elianne Ramos
14:45-15:00  Feedback from BREAKOUT SESSIONS

Short recap briefings - Moderator: Steven Mehringer Elianne Ramos/Sunny Lenarduzzi/Eve Mayer

15:00-15:15  Coffee Break
15:15-16:00  Measuring Social Media - Presentation

How can you measure social media, what do you need to measure, what are the different methodologies and what is the Return on Investment in non-financial terms. - Jan Rezab

16:00-16:45  The Industry Representatives - Panel Discussion

Moderator: Steven Mehringer

Representatives from the leading social media platforms combined with subject matter experts discuss best practices for supporting government communications and how each channel serves a slightly different audience. - Facebook, Twitter, Google/YouTube, LinkedIn

16:45-17:00  Closing remarks

Marriƫt Schuurman