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Radio SFM in Banja Luka

By Capt. Knut B. Andersen
First published in
SFOR Informer #80, February 2, 2000

Banja Luka Metal Factory - According to a recent poll, SFOR FM, better known as SFM, has become one of the most popular radio stations among young people in the Banja Luka area, in MND SW. It is a professional station, run as any western commercial radio station, however, it is 100 percent SFOR financed and run. From the small studio in a corrimec in Banja Luka Metal Factory, SFM broadcasts western music and world news to the young people in the area. Capt. David Bailey is Mr. SFM, having background from commercial radio, he has made the SFM an important part of the MND-SW PSYOPS.

Since he started the radio station, it has become one of the most popular among the fourteen other stations in the Banja Luka area. Bailey explains the popularity as a result of professional work and attitude. "Our target-group is young people from 13 and above. We present the latest in western popular music and news on a "musical bed" which the listeners feel comfortably with," he said. "We also keep a low profile on the fact that we are an SFOR radio station, and we present all SFOR information in a way the young listeners accept." Most of the broadcast is live, which gets a better response from the listeners. "We get calls from many listeners, and this indicates that they like our shows," Bailey said. SFM has six personnel, other than Bailey, working on the staff.. Most of the news presented is from the BBC World Services and Deutche Welle, edited to fit the target group. SFM is permitted by the BBC to edit and adapt the news by themselves. Since almost everything is broadcasted in Serbo-Croat, most of the staff are locals, trained from scratch to become professional DJs and news readers. As of today, SFM covers the Banja Luka area, but from early March, better equipment will give them the possibility to reach a much wider area.

Related link:
Nations of SFOR: UK