By 1st Lt. Pedro Fernández Vicente
First published in
SFOR Informer#128, December 12, 2001
The Psychological Operations (PSYOPS) Cell in
Multinational Division Southeast (MND-SE) has created a new magazine
that targets the adult population (ages 25 to 40) within their
area of responsibility. The magazine was launched in November
as a new way for the SFOR forces in the area to communicate co-ordination
details and to compliment the efforts of those involved in working
in the locale.
Mostar - Phoenix is a new magazine, which deals
with a specific aspect of communication between SFOR and local
people. In this way, Phoenix does not compete with other magazines
created by SFOR.
The magazine has 12 pages including the cover and back page. The
third page is reserved for an editorial by one of the generals
of MND-SE. In the first issue the French Maj. Gen. Maurice Amarger
wrote and in the second issue it will be the Spanish Brig. Gen.
Pages four and five are for an interview with participants in
the reconstruction, especially those local authorities that are
On pages six and seven you can find an article about life in the
city from a citizen's point of view. It also includes a description
of the city's main monuments.
eighth page is reserved for a PSYOPS campaign poster with an article
on the campaign on the next page. This article allows SFOR to
communicate their message to the target audience. In the first
issue this concentrated on Operation Harvest and the reasons why
this is an important drive. The next edition will be concerned
with corruption and the fight against it.
Page 10 shows the Civilian Military Co-operation efforts from
all the battle groups from MND-SE. Page 11 in the first issue
ran an article on health advice. This was not merely an advertisement
but an article full of helpful advice on how to instil good health
habits in children. This article, however, was not a success with
the target audience and will be replaced by articles on the local
associations and their work.
A special aspect of the magazine is its method of distribution.
A tactical PSYOPS team personally delivers each issue to its readers.
This ensures that the feedback process is full and timely. Another
key point about the magazine is that, in total only 12 issues
will be published yearly.
Nations of SFOR: France