09:15 Introduction and welcome
Dr. Gerlinde Niehus, Head of Engagements Section, NATO Public Diplomacy Division
Dr. Jay Wang, Director, USC Center on Public Diplomacy, University of Southern California, US
by Ted Whiteside, Acting Assistant Secretary General for Public Diplomacy, NATO
Ever since the term 'soft power' was coined by Joseph Nye 20 years ago, organizations, governments and academics have been trying to explain and recommend the use of soft power to balance the hard power. Where do we stand with soft power in 2016 in an era of increased number of crisis, conflicts and extremism? Is this term still relevant and how can it be put at its best use?
Jamie Shea, Deputy Assistant Secretary General for Emerging Security Challenges, NATO
New technology embraces us. Global communication is limitless. Organizations and governments struggle to have their message heard in a cacophony of many different voices. This panel will set out to review how to ensure that public diplomacy remains relevant in the new global age with ever younger generations and what is public diplomacy's future.
Discuss your organization's best practices and challenges on key topics with our public diplomacy experts
WORKSHOP I – Impactful public diplomacy (convened by USC Center on Public Diplomacy)
WORKSHOP II – New avenues for digital public diplomacy (convened by the Egmont Institute, Belgium)
WORKSHOP III – One year on: Progress on countering propaganda and misinformation campaigns
wrap up by Ted Whiteside, Acting Assistant Secretary General for Public diplomacy, NATO
18:15 Departure for evening reception by bus
19:00 Evening reception hosted by the Ministry of Foreign Affairs of Belgium at the Palais D'Egmont with the participation of Deputy Prime Minister and Minister of Foreign Affairs of the Kingdom of Belgium, H.E. Didier Reynders
The Ministry of Foreign Affairs of the Kingdom of Belgium will host a reception in the historical palace 'Palais D'Egmont' at the occasion of the NATO Public Diplomacy Forum. Cultural program will include performance by the Woods Quintet, National Orchestra of Belgium in the Tapestry room. Walking dinner will take place in the Mirror Hall.
The Public Diplomacy Forum is held under the Chatham House Rule.