Agenda - #Pdforum2016

Monday, 22 February 2016
Hilton Brussels Grand Place, Belgium
NATO Public Diplomacy Division, Engagements Section

 

08:15   Registration

09:15   Introduction and welcome
Dr. Gerlinde Niehus, Head of Engagements Section, NATO Public Diplomacy Division
Dr. Jay Wang, Director, USC Center on Public Diplomacy, University of Southern California, US

09:30-10:00   Setting the scene: Keynote speech – Towards the NATO Warsaw Summit

by Ted Whiteside, Acting Assistant Secretary General for Public Diplomacy, NATO

10:00-11:30  Panel 1 – Role of soft power in the era of rising violence and extremism – is it still valid?

Ever since the term 'soft power' was coined by Joseph Nye 20 years ago, organizations, governments and academics have been trying to explain and recommend the use of soft power to balance the hard power. Where do we stand with soft power in 2016 in an era of increased number of crisis, conflicts and extremism? Is this term still relevant and how can it be put at its best use?

Panelists: 

  • Indra Adnan, Director of SoftPower Network, UK
    • Download Indra Adnan's presentation (.ppt/8.9Mb)
  • John Dubber, Head of Policy and External Relations, British Council, UK
  • Nicholas Cull, Professor, University of Southern California, US
  • Jamie Shea, Deputy Assistant Secretary General for Emerging Security Challenges, NATO

Moderator :  

  • Gerlinde Niehus, Head of Engagements, Public Diplomacy Division, NATO
11:40-12:00  Coffee/tea break
12:00-13:30  Panel 2 – New security challenges, unpredictable environments – How to respond with effective public diplomacy?

New technology embraces us. Global communication is limitless. Organizations and governments struggle to have their message heard in a cacophony of many different voices. This panel will set out to review how to ensure that public diplomacy remains relevant in the new global age with ever younger generations and what is public diplomacy's future.

Panelists: 

  • Matt Armstrong, Governor, Broadcasting Board of Governors, US
  • Nicole Matejic, CEO InfoOps HQ, Australia
  • Matthias Lüfkens, Author, @Twiplomacy, Switzerland
    • Download Matthias Lüfkens' presentation (.ppt/4.4Mb)
  • Simon Bergman, Head of Security and Defence, M&C Saatchi World Services, UK

Moderator :  

  • Thomas Renard, Senior Research Fellow, Egmont Institute, Belgium
13:30-14:30 Lunch
14:45-16:45  Practical workshops: : Discuss your organization's best practices and challenges on key topics with our public diplomacy experts

Discuss your organization's best practices and challenges on key topics with our public diplomacy experts

WORKSHOP I – Impactful public diplomacy (convened by USC Center on Public Diplomacy)

Discussants: 

  • Erik Nisbet, Associate Professor, The Ohio State University, US
  • Mark McLaughlin, Director, North America Advocacy, Global Affairs, Canada
  • Thomas Smitham, Deputy Coordinator, Bureau of International Information Programs, U.S. Department of State

Moderator :  

  • Jay Wang, Director, USC Center on Public Diplomacy, University of Southern California, US

WORKSHOP II – New avenues for digital public diplomacy (convened by the Egmont Institute, Belgium)  

Discussants: 

  • Jan Melissen, Senior Research Fellow and Professor, Clingendael Institute, The Netherlands
    • Download Jan Melissen's presentation (.docx/29Kb)
  • Steven Mehringer, Head of Communication Services, PDD, NATO
    • Download Steven Mehringer's presentation (.ppt/119Mb)
  • Matthias Lüfkens, Author, @Twiplomacy, Switzerland
    • Download Matthias Lüfkens' presentation (.ppt/19Mb)
  • Corneliu Bjola, Associate Professor in Diplomatic Studies, MSc Global Governance and Diplomacy, University of Oxford, UK

Moderator :  

  • Fabian Willermain, Director, Egmont Institute, Belgium

WORKSHOP III – One year on: Progress on countering propaganda and misinformation campaigns

Discussants: 

  • Oana Lungescu, Spokesperson, PDD, NATO
    • Download Oana Lungescu's presentation (.ppt/22Mb)
  • Jānis Sārts, Director, NATO StratCom COE, Latvia
  • Jakub Kalensky representative of the East StratCom Task Force, European External Action Service, Belgium
  • Ian Robertson, CEO, WG Consulting, Finland
  • Nicholas Cull, Professor, University of Southern California, US

Moderator :  

  • Robert Pszczel, Acting Director of NATO Information office in Moscow, NATO
16:45-17:00 Coffee/tea break
17:00-17:45   Feedback from the workshops by moderators
17:45   Closing of the PD Forum

wrap up by Ted Whiteside, Acting Assistant Secretary General for Public diplomacy, NATO

18:15   Departure for evening reception by bus

19:00   Evening reception hosted by the Ministry of Foreign Affairs of Belgium at the Palais D'Egmont with the participation of Deputy Prime Minister and Minister of Foreign Affairs of the Kingdom of Belgium, H.E. Didier Reynders

The Ministry of Foreign Affairs of the Kingdom of Belgium will host a reception in the historical palace 'Palais D'Egmont' at the occasion of the NATO Public Diplomacy Forum. Cultural program will include performance by the Woods Quintet, National Orchestra of Belgium in the Tapestry room. Walking dinner will take place in the Mirror Hall.


The Public Diplomacy Forum is held under the Chatham House Rule.