Updated: 25-Nov-2003 15:46 Conferences


NATO Public Diplomacy Workshop

Informing NATO member countries - Video Interview with Stefanie Babst
PDF Library
Bibliographic reference for Public Diplomacy (PDF/ 18kb)
Thursday 20 November 2003
La Bibliothèque Solvay, La Maison de l'Europe
Rue Belliard 137
1040 Brussels

Experts, diplomats and NATO public diplomacy staff discussed ways of effectively communicating the Alliance's policies to the public at a NATO workshop in Brussels on 20 November.

The event brought together communication professionals from governments, the private sector and NATO to debate issues such as the need for public diplomacy, how public opinion has changed after September 11, running successful campaigns and crisis communication.


Documents, speeches, audio & photos
    photos audio
Thursday 20 November 2003
  "La Bibliothèque Solvay", Brussels   photos  
  NATO's publication stand   photos  
9.00 Opening remarks
Alessandro Minuto Rizzo, NATO Deputy Secretary General and Jean Fournet, Assistant Secretary General, Public Diplomacy Division
9.30 Why Public Diplomacy?
Keynote speaker : Simon Walker, Director of Corporate Communications, Reuters
  photos .MP3/8572Kb
11.00 Assessing Public Opinion – How Public Opinion has Changed after 9/11
Panel discussion with Andrew Kohut, Director, Pew Research Center, James Glassman, Resident Fellow, American Enterprise Institute and Thomas Petersen, Scientific Staff, Institut Allensbach

Moderator : Stefanie Babst, Head, NATO Countries Section, Public Diplomacy Division

12.15 Keynote speaker: Ambassador R. Nicholas Burns, Permanent Representative of the United States Mission to NATO   photos  
14.00 Running Public Diplomacy Campaigns - The Secrets for Success
Debate with Debate with Gregory Lagana, Associate Director of the Office of Global Communications, The White House, Washington, Alexandr Vondra, former Foreign Czech Government Commissioner for Prague NATO Summit and Jan Jaap Kleinrensink, Deputy Director, Communications Division, Ministry of Foreign Affairs, The Hague

Moderator : Jamie Shea, Deputy Assistant Secretary General for External Relations, Public Diplomacy Division

16.00 Public Diplomacy Challenges in Times of Crisis
Debate with Jean-Francois Bureau, Spokesman, Ministry of Defence, Paris, Jonathan Marcus, Defence Correspondent, BBC, London, and Namik Tan, Head Information Department, Ministry of Foreign Affairs, Ankara

Moderator : Mark Laity, NATO Deputy Spokesman, Public Diplomacy Division

17.15 Wrap-up with Jean Fournet, Assistant Secretary General, Public Diplomacy Division