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NATO Public Diplomacy Workshop
PDF Library
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Bibliographic reference
for Public Diplomacy (PDF/
18kb) |
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Thursday 20 November 2003
La Bibliothèque
Solvay,
La Maison de l'Europe
Rue Belliard 137
1040 Brussels
Experts, diplomats and NATO public diplomacy
staff discussed ways of effectively communicating the Alliance's policies
to the public at a NATO workshop in Brussels on 20 November.
The event brought together communication professionals from governments,
the private sector and NATO to debate issues such as the need for public
diplomacy, how public opinion has changed after September 11, running
successful campaigns and crisis communication.
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Documents,
speeches, audio & photos |
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Thursday 20 November
2003 |
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"La Bibliothèque
Solvay", Brussels |
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NATO's publication stand |
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9.00 |
Opening remarks
Alessandro Minuto Rizzo, NATO Deputy Secretary General and Jean Fournet, Assistant
Secretary General, Public Diplomacy Division
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9.30 |
Why Public Diplomacy?
Keynote speaker : Simon Walker, Director of Corporate Communications, Reuters
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.MP3/8572Kb |
11.00 |
Assessing Public Opinion – How
Public Opinion has Changed after 9/11
Panel discussion with Andrew Kohut, Director, Pew Research Center, James Glassman,
Resident Fellow, American Enterprise Institute and Thomas Petersen, Scientific
Staff, Institut Allensbach
Moderator : Stefanie Babst, Head, NATO Countries Section, Public Diplomacy
Division
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12.15 |
Keynote speaker: Ambassador R.
Nicholas Burns, Permanent Representative of the United States Mission
to NATO |
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14.00 |
Running Public Diplomacy Campaigns
- The Secrets for Success
Debate with Debate with Gregory Lagana, Associate Director of the Office of Global
Communications, The White House, Washington, Alexandr Vondra, former Foreign
Czech Government
Commissioner for Prague NATO Summit and Jan Jaap Kleinrensink, Deputy Director,
Communications Division, Ministry of Foreign Affairs, The Hague
Moderator : Jamie Shea, Deputy Assistant Secretary General for External
Relations, Public Diplomacy Division
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16.00 |
Public Diplomacy Challenges in
Times of Crisis
Debate with Jean-Francois Bureau, Spokesman, Ministry of Defence, Paris, Jonathan
Marcus, Defence Correspondent, BBC, London, and Namik Tan, Head Information Department,
Ministry of Foreign Affairs, Ankara
Moderator : Mark Laity, NATO Deputy Spokesman, Public Diplomacy Division
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17.15 |
Wrap-up with Jean Fournet, Assistant
Secretary General, Public Diplomacy Division |
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