NATO - North Atlantic Treaty Organisation

Discussion forum:

Social Media: Impact for Partners

Concept:

In the overall context of a global trend toward digital outreach for public diplomacy, NATO has taken up its role in supporting members and partners with developing their capabilities in these areas. The focus is very squarely on supporting Ministries dealing with digital outreach on public diplomacy related to political-military issues. In recent years, NATO's focus on web development, social media engagement and multimedia content has shown that these are effective, critical and still-growing methods for outreach.

The transformational qualities of these evolving communication technologies need to be understood and utilized, in order to enhance the impact of messaging. This fundamental shift requires adequate exchange of best practices among the relevant operational and policy levels. Building on this spirit, the NATO Public Diplomacy Division and the Bosnia and Herzegovina Ministry of Foreign Affairs announce the co-sponsorship of the forthcoming event: "Social Media: Impact for Partners" in Sarajevo on 23-24 April 2014

Location:

Sarajevo

Date:

23-24 April 2014

Agenda:

Wednesday 23 April

Event moderator: Steven Mehringer

Registration / Coffee / Networking 

08:00-09:00

Opening Remarks

09:00-09:05

Welcome Address

09:05-09:20

Keynote speech:

A recognized social media specialist puts forward a high-level overview on social media.
Where is it now, what are the trends, what to watch.

09:20-10:00

Panel discussion:

The political leaders using social media
Political leaders active on social media discuss their goals, their experiences, and their challenges on digital outreach.

10:00-11:00

COFFEE BREAK

11:00-11:30

Presentation:

The social media landscape in Partner Countries
Insight into the social media landscape in the Balkans: what is the social media penetration, what are the key accounts, how is social media being used and how this feeds into your work.

11:30-12:15

Panel discussion:

Innovating communications in a crisis
Natural Disasters / National Crises / Emergency Communications

12:15-13:15

LUNCH

13:15-14:30

Presentation:

NATO and social media
NATO as a role model for international organizations on social media: How is NATO using social media, what is the potential, what is the reach, how did NATO catch up with other international organizations.

14:30-15:15

Panel discussion:

The Media and Social Media
How is the Press using social media? How has social media usage by media increased? Have they seen a rise in interest for their social media channels? What does the future hold and what are the possibilities/challenges for the Press.

15:15-16:15

Closing Remarks

16:15-16:20

Thursday 24 April

Coffee / Networking 

08:30-08:55

Opening Remarks

08:55-09:00

Youth Panel discussion:

Social Media and the NextGen
Young professionals in policy and communications share their insight on how governments and international organizations can better use social media to reach and engage with the NextGen audience

09:00-10:00

Panel discussion:

Using social media for government
A recognized social media specialist puts forward a high-level overview on social media. Where is it now, what are the trends, what to watch.

10:00-11:00

COFFEE BREAK

11:00-11:30

Panel discussion:

The industry: Leading the way
Representatives from inside the industry leaders (Facebook, LinkedIn, etc,) discuss best practices for integrating social media with government communications.

11:30-12:30

Closing Remarks

12:30-12:45


For more information contact natocommunity+forum@gmail.com